What made you decide to pursue your degree in WDOC?

As a marketing professional, it’s important to understand all of the strategies that play into your target market’s perception of your brand, which includes design, copy, website/UX, etc. It was a goal for me to dive deeper into web design and online communication so I can create effective strategies for clients and have a knowledge in all elements of marketing/communications.

What has been the biggest thing you have learned in your classes?

We’re all creative and it manifests differently based on the individual. It was really a treat to see how the imagination and minds of others work while going through the semester with classmates. I was constantly challenged by the caliber of students I was studying with, which is a big lesson to embrace as you grow academically and professionally.

What have you learned in your classes that you have already applied to your job?

Fun fact: I was able to effectively leverage the design skills I’ve acquired in Digital Imagery in Web Design with Kara Page and Digital Layout & Design with Emily Ramsey to land a job offer with a digital marketing startup. Now I use branding and design elements to help startup, ecommerce, and small business clients fine tune their messaging and bring consistency to their integrated marketing communications efforts. The skills I’ve learned in WDOC are present in my daily work.

What are your career aspirations?

The short-term goal is to finish the WDOC program and take on additional design work for clients. The end goal is to manage communications and branding strategies (start to finish) for bespoke brands and focus on quality over quantity in my client workload.

What accomplishment are you the proudest of achieving?

The accomplishment I’m most proud of goes beyond WDOC but I’m the first female in my family to pursue higher education. It’s been the best experience learning from female professors who have achieved similar goals.

Rachel McCart

Rachel McCart

Yorktown, VA

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