Research Methods in Digital Communications

Instructor: Kenny Zaron

This course is designed to make students think strategically about interactions between businesses and consumers via digital media. By the end of the course, students should have fundamental understanding of research tools that will help them plan for and evaluate the effectiveness of online communication methods, including a multitude of social media and web tools. Students will have the opportunity to use the skills that they learn throughout the course while working with a real-world client to create a proposal that addresses their digital needs. Students will understand search engine optimization (SEO), web analytics, usability testing, and principles and strategies for effectively communicating with people on web platforms.

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