For this project, we were required to create a website mockup creating a website mock-up using Illustrator, Indesign or another design application and to incorporate at least four mass communication theories into the design strategy and discuss them in a paper.
I started building the base of the mockup by basing it off a local market called Fancy Produce and reviewed multiple grocery and produce websites online to get a feel for the elements that generally were associated with such businesses.
The audience for this website includes families and those individuals looking to support locally grown produce at very reasonable prices.
Most of the work was done in Adobe Photoshop CC with the logo being done in Adobe Illustrator.
The design started with a basic wireframe to set up all the elements, then I slowly replaced each part of the wireframe with designed elements in Photoshop.
Who was the client (and a brief description about them)?
The client was Fancy Produce, which is a produce market located in Altamonte Springs, FL. They offer locally grown Floridian produce and other, more hard-to-get produce items all at lower prices than the usual grocery store chain.