Brand Identity

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Requirements/Project’s Goals

Develop a complete visual identity system for a technology startup.

Inspirations

My inspirations were based off current minimalist designs as well as galaxy and space-themed logo designs.

Targeted Audience

New technology startup company.

Programs used

Adobe Illustrator

Design/Coding Stages/Steps

  • Named the tech startup company
  • Designed a logo
  • Created business card mock-up, letterhead design, webpage mock-up, favicon, style guide
  • Wrote a summary explaining the design choices

Favorite Aspect of Project

Designing and creating the technology startup’s potential logo was by far the most satisfying aspect of the project. It was liberating to be able to use my creativity to make an entirely original logo for the company.

What did you learn while completing this Project?

I learned what is meant to fully take all the parts and pieces of skills that I had gained over the semester and use them in a practical and meaningful way to create a fully functional and complete visual identity system for a company. This enabled me to get a taste of what real design work would be like in the future.

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